Meet the Executive Team

913-236-9841

Jason Roberts, Esq.
Founder & Chief Executive Officer

Jason is the founder and CEO of Pension Resource Institute, LLC (PRI). The firm helps banks, broker-dealers and registered investment advisers implement and maintain profitable strategies for serving retirement investors. PRI was founded on the idea that compliance with retirement regulations should be accessible and affordable.

In addition to his role as CEO of PRI, Jason is the founder and managing partner of Retirement Law Group (RLG), a firm serving plan sponsors, investment professionals and service providers in all aspects of retirement-related products and services.  RLG’s network of leading ERISA, tax and securities lawyers is available to assist clients on a project, flat fee or hourly basis.

Prior to founding PRI and RLG, Jason was a partner and co-chair of the Financial Services Group at a leading ERISA law firm and the head of the Investment Fiduciary practice for a national securities law firm. 

Jason has published numerous articles focusing on ERISA and securities compliance, fiduciary best practices and is a frequent speaker at retirement plan and financial industry conferences. He is a contributing author and faculty member for the Practicing Law Institute.  Jason has been repeatedly recognized as one of the “100 Most Influential in Defined Contribution” by the 401(k) Wire and a “Rising Star” by SuperLawyers Magazine and was selected by InvestmentNews as one of the Top 40 Advisors and Associated Professionals under 40. The Wall Street Journal also tapped Jason for its Ask the Experts series answering readers’ questions relating to the DOL Fiduciary Regulation.

Jason received his B.S.B.A in Finance & Banking from the University of Missouri and his J.D. from UCLA Law School.

Outside of work, you can find Jason deep sea fishing, tending a wide range of fresh citrus in his grove, cooking, and spending time with his wife, Val, and daughter, Lola. 



913-236-9841

Steve Niehoff, QKA, TGPC, QPFC, ChFC
Chief Operating Officer

Steve has served as the Chief Operating Officer of PRI since August 2016. Prior to joining PRI, Steve worked for a Fortune 100 insurance company in a variety of roles including Operations, Compliance, Business Development and Internal Audit. A passionate believer in financial literacy, Steve has enjoyed more than 20 years working in life insurance, annuities, health benefits and retirement plans.

With PRI, Steve wears many different hats, but none more important than helping facilitate positive experiences for member firms.  He is commonly the first point of contact for helping member firms resolve business issues and for maximizing their relationship with PRI.  In addition, Steve leads the design and implementation of improvements in PRI’s technology platform, which serves as the foundation for the service to banks, broker-dealers, and registered investment advisers.

Steve has a B.A. in English from the Ohio State University and an M.B.A. from Ashland University.  Steve also holds many industry credentials including the Qualified 401(k) Administrator (QKA), Qualified Plan Financial Consultant (QPFC), Tax-Exempt and Governmental Plan Consultant (TGPC), and Chartered Financial Consultant (ChFC). 

Steve and his wife Stephanie are empty-nesters, enjoying newly found time in their schedules by bird-watching, wine and bourbon tastings, and reading with their book club.  They recently moved to the country where they look to plant dozens of trees, tend to a large garden, and learn to can fruits and vegetables they grow.